E-commerce platforms such as Depop and Etsy grew by offering vintage, homemade, or resold clothing from individual sellers. Marketing strategies involving third parties, particularly influencers and celebrities, have become prominent promotional tactics.
Popular brands in the United Kingdom, United States, and Australia during this era include Adidas, Nike, New Balance, Globe International, Vans, Kappa, Tommy Hilfiger, Asics, Ellesse, Ralph Lauren, Forever 21, Urban Outfitters, Playboy, and The North Face.ĭuring the 2020s, many companies, including current fashion giants such as Shein and Shekou, have been using social media platforms such as TikTok and Instagram as a marketing tool. The Face remarked: "We’re trapped in what might be called a revival spiral". Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. They have been largely inspired by styles of the early to mid-2000s, late 1990s, 1980s, 1970s, and 1960s. The fashions of the 2020s represent a departure from 2010s fashion and a nostalgia (or pseudo-nostalgia) for older aesthetics. Science and technology PoliticsĢ021: Natalie Biden wearing a matching cloth COVID-19 mask at the inauguration of Joe Biden, her grandfather. ( August 2022) ( Learn how and when to remove this template message) This article may require copy editing for grammar, style, cohesion, tone, or spelling.
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